Published since 1989

ISSN 16061330 (printed version) ISSN 1605-9921 (electronic version)


Information Society, 2019, Issues 1-2

Keywords and Abstracts

Determinants of Russian People Participation in Crowdfunding
GORDEEV Mikhail Nikolaevich

Abstract: This article identifies socio-demographic and behavioral determinants influencing the propensity of Russians to support crowdfunding projects. The analysis undertaken is based on the method of correlation and regression. The research findings will be useful for defining the strategy of a fundraising campaign and managing a crowdfunding project. The work also reveals the share of the population that participated in crowdfunding, as well as the potential growth of crowdfunding audience in Russia.

Keywords: crowdfunding, public funding, crowdfunding audience, propensity to support.

Digital Platforms in Russia: Competition between National and Foreign Multi-sided Platforms Stimulates Growth and Innovation
EFERIN Yaroslav Yuryevich,ROSSOTTO Carlo Maria, HOHLOV Yuri Evgenyevich

Abstract: This paper aims to test the “winner-takes-all” vs the “winner-takes-some” scenarios in digital platform competition dynamics in emerging markets. The paper uses an analytical reference framework to assess the emergence of digital platforms in Russia, including four elements: definition of multi-sided platforms (MSPs), platform enablers, business models and competitive dynamics. This paper concludes that Russia shows that a healthy competition between national and foreign MSPs led to the emergence of a shared equilibrium, where local platforms were able to retain a significant, often majority, share vis-a`-vis foreign and global platforms. The paper stands as a counterpoint to the widespread conviction that digital platform dynamics will result into a “winner-takes-all” scenario and dominance of global platforms.

Keywords: Competitive strategy, Multi-sided platforms, Digital economy, Digital business, Digital platforms, Russian economy.

Bitcoin: Genesis, Practice and Development Prospects. Part 2
BAUER Vladimir Petrovich, SMIRNOV Vladimir Vassilievich

Abstract: The article briefly explores the features of centralization and decentralization of Bitcoin blockchain functions and the resulting monopoly factors on the modern cryptocoins market based on the example of digital financial assets in the form of cryptocoins, which are functioning and being circulated according to the Proof-of-Work consensus rule. Approaches to determining the Bitcoin price and problems of functioning of the blockchain Bitcoin network are discussed using the quantitative theory of money. Some approaches to finding solution of these problems are provided. It is demonstrated that this cryptocurrency network can be developed by both creating cryptoplatforms with an independent consensus and using cryptoplatforms that form common mining with them.
Keywords: traditions, progress, hedge funds, US dollars, Bitcoin, blockchain, cryptocurrency, cryptoplatform, fraud, digital economy, quantitative theory of money.

Application of Blockchain Technology in the Field of Agriculture
POPOK Leonid Evgenievich

Abstract: Prospects of blockchain technology application in the field of agriculture are considered in this article. Special attention is paid to the possibility of forming new, more efficient business models at the farm level. Seven possible areas of blockchain application in agriculture are considered. First results of this technology implementation are analyzed.

Keywords: blockchain, information technology, business model, agriculture, farm, automation of data collection, data digitization.

Bilateral Financial Platforms: Models of Functioning and Prospects of Development
KOTLIAROV Ivan Dmitrievich

Abstract: The paper analyzes the nature of bilateral financial platforms. A list of success factors of bilateral platforms on the financial services market has been suggested, and the analysis of these factors has been given. The paper contains definitions of key financial products proposed by platforms. The nature of crowd-finance platforms as a further stage of development of payment systems was demonstrated. The problems hindering the development of bilateral financial platforms were described. Main directions of bilateral platforms evolution were shown.

Keywords: bilateral platforms, crowd-finance, crowdfunding, crowdlending, crowdinvesting, payment systems, FinTech.

Studying Consumer Attitude towards Creating an Automated Communication System in Services Market
ARTYUSHINA Ekaterina Valerievna

Abstract: The article contains the results of consumer attitude study towards the automation of communication in the telecommunication services market. Four options of interaction between a consumer and a company are identified. Based on the study outcomes, the zero hypothesis that consumers are not satisfied with the introduction of answering machines has been formed and confirmed. The percentage of successful solution of the consumer’s problem by currently existing communication system is determined. The readiness of the target market to communicate its proposals to the company is highlighted, and suitable channels of interaction are identified. The study results can be used by Russian telecommunication companies.

Keywords: communication activity, communications, consumer, telecommunication companies.

Inevitability of Communication Alienation in the Era of Globalization
LESCHENKO Tatiana Anatolievna, SOKOLOVA Irina Viktorovna, TEPLOVA Lyubov Ivanovna

Abstract: The problems of global communication processes are reviewed in the article. Their excessive influence on the economy, politics, culture and society as a whole has generated the phenomenon of communication alienation, which is considered as an objective phenomenon of social reality. The authors analyze the types of communication alienation arising at different levels of the social structure. The growing prevalence of the alienation significantly hinders the processes of adaptation, socialization and re-socialization, which are the most important for the society. The mass media and communications contribute to the effect of fractal expansion of alienation that leads to its acquisition of the quality attribute of the information society.

Keywords: social communication, philosophy and sociology of communication alienation, reality of alienated meanings.

ICT Competence of Russian Teachers (According to the PIAAC International Research)
DVORETSKAYA Irina Vladimirovna

Abstract: The article examines the nature of the Russian teachers ICT competence. For this purpose, a statistical analysis of the scores obtained for solving problems in a technology-enriched environment was carried out within the framework of PIAAC in 2014. Data were sampled by the cohort of Russian teachers and by whole country. In addition, the analysis of the difference in scores of the cohort of teachers (N = 219) and the whole research sample (N = 3892) at all levels of solving tasks in a technology-enriched environment was carried out. It demonstrated that the data in a sample for teachers slightly differs from the results obtained at national level. The samples by competence level of solving problems in a technology-enriched environment of all participants and teachers also slightly differs. The obtained results can be applied in developing the initiatives for building digital economy competences among the population.

Keywords: PIAAC, technology-enriched environment, ICT-competence, digital skills.

Data Management in Modern Digital Learning Environments
ABRAMSKY Mikhail Mikhailovich

Abstract: The issues of transition to new methods of working with data for digital learning environments (DLEs) are considered. The task of ensuring the flexibility of designing DSP components for their broad and long-term use is being solved. An approach is proposed anticipating the explicit introduction of the format managing functions and digital profiles of students to the DLE. This approach is implemented by use of ontological modeling tools.

Keywords: digital learning environments, ontologies, digital portraits, data models, collaborative filtering, individual learning paths.

On the Issue of Studying Scientific News (a Review of Domestic Publications)
YUDINA Inna Gennadievna, VAKHRAMEEVA Zoya Vladimirovna,
FEDOTOVA Olga Anatolievna

Abstract:A review of domestic publications on the topic of studying this type of information as news of science and technology is offered. Particular attention is paid to research that uses scientometric methods for analyzing the document flow of scientific news. It was concluded that a system of scientific views on the problem of popularization of science in the modern media space is currently being formed, and the development of this kind of research is also connected with the emergence of information and analytical media monitoring systems.

Keywords: popularization of science, science and media, scientometrics, document flow of news information about science.

Legal Aspects of Human Personality Digitization
BUDNIK Ruslan Aleksandrovich

Abstract: The article is devoted to research on legal aspects of human personality digitization. A classification of the civil states of a digital personality has been developed. The issue of granting legal capacity and ability to virtual individuals is considered. The role of the intellectual property involved in the digitization of human consciousness has been investigated. Particular attention is paid to the problem that arises in preparation for the creation of a digitized person based on a physical predecessor. The problem of independence and security of virtual individuals from the point of view of copyright issues has been analyzed. The conditions for the licensing of proprietary and free software, ensuring the proper degree of independence and security of the digitized person, are formulated. It is proposed to develop a specialized license for proprietary software that has been created with the purpose of digitizing the human consciousness.  The types of free and open source licenses that can be applied for regulation of relations between the customer and the provider of personal digitalization services are defined.

Keywords: person digitization, cyberspace law, artificial intelligence, software, licensing agreements, proprietary software, free software, open source software.

Information Security of Childhood in the Context of a New Media Culture
POLYANINA Alla Kerimovna

Abstract: The article highlights the issues of information security of children in the context of the accelerated development of media technologies and media communications. It is noted that there is a need for understanding and assessing the ongoing transformations of social interaction and potential threats to the health and development of children in connection with the widespread penetration of media and the absorption of face-to-face communication by the newest forms of communication. The author analyzes the risks identified by researchers of mediatization towards children and adolescents, aggravated by their emerging personality. An assessment of the risks of a new media quality from the point of view of the danger of a gradual intellectual extinction of humanity is proposed.

Keywords: visualization, information security of children, information boom, pedophilia, media, selfism, informational bulimia, social anomy, mediatization.

Advertising as a Utopian Construct: New Trends in Myth-making in the Modern Information Society
VAVILOVA Zhanna Yevgenievna

Abstract: In the modern world people’s dreams about comfort are coming true, but we do not cease to dream because fantasizing is immanent to human nature and is a basis of creativity and realization of our desires. In an information society, this deeply individual process of desiring is organized by social institutions with the help of an information infrastructure, largely relied on advertising technologies. Advertising is adapts to the individual of the consumerist society who has evolved an immunity to the discourse of things; yet it is not losing its utopic function offering us ready constructs for symbolic consumption.

Keywords: advertising, utopia, desire, consumerist society, information society, institute, ambient media.